Imagine one of the most iconic challenges out there, and the very best cycling that the UK has to offer. Got it? Now envisage achieving this alongside 100 like minded adventurers, with an experienced team making sure all you have to concentrate on is your ride. Visualise being entirely catered for and supported, while you endeavor to finish a journey only a select few can say they've completed, in just 9 days. You can fulfil this with us, on our 2013 UK End 2 End ride.

The Ride

A 9 day, 930 mile journey – from Land’s End to John O’Groats - is one of cycling’s greatest routes. Starting out from Land’s End on the morning of 1st September, the ride takes you through remote scenery, historic cities, rural landscapes and fantastic scenery. You'll be supported by the UK End 2 End team of event managers, support riders, caterers, medics, mechanics, masseuses and support vehicles and staff. Our team are with you all the way to support your End 2 End bid, making sure that whatever your pace and goal, you're in the best company possible to enjoy every mile of the ride.

  • Fundraise for any charity of choice.
  • Or sign up and ride for yourself.
  • 100 riders – of all cycling experiences and pace!
  • Start 31st August Friday afternoon – Camp & Pasta Party in Penzance.
  • 9 days of cycling – averaging 100 miles a day – 8-9 hrs in the saddle!
  • All food, support, accommodation and more.
  • Mixed accommodation – from hotels to picturesque campsites!
  • Energy snacks, drinks, and all meals – regional menus as we cycle the length of the country.
To find out more about the route and the itinerary of the challenge click here.

Safety & Support

The UK End 2 End team have over 3 years of experience running the challenge – and the event organisers Action Challenge have been organising cycle rides around the world for over 14 years. We know what you need to be able to complete the challenge – whilst enjoying every minute!

  • Specifically chosen route – we have cycled many times!
  • Cycle support riders, and event managers.
  • Full vehicle support – rest & recovery vehicles for riders & bikes!
  • Mechanics – at each rest stop, and along the route with you.
  • Medics, masseuses and event doctors – available all day long!
  • Daily route briefing.
  • Fully signed route – with maps & GPS.
  • Each day of cycling x2 energy snack stops – 1 main lunch stop.
  • Electronic timing.
  • 24 hour control center for support on event.
UK End 2 End is a fully inclusive challenge - find out everything which is included by clicking here.

Pre-Event Support

We will support your End 2 End bid from the moment you sign up to the challenge - you will have access to an online resource area:

  • Access to online resource area.
  • Invite to a challenge briefing by the UK End 2 End team, usually 6 weeks before.
  • Training guide - for different experience levels.
  • Kit & Equipment list.
  • Monthly e-mail newsletters.
  • Optional extras - bike and coach transfers to start of the ride.
  • Tailored event merchandise to purchase.
  • Departure pack 1 month prior to the ride.
  • Free place on one of our Moonriders cycle challenges!

Joining the Ride

UK End 2 End is open to anyone what wants to take on the challenge - you can choose to either sign up and fundraise for a charity of your choice - or pay for the cost of your place on the event. Registration is online with an initial deposit payment to secure your place on the event.

Fundraising for charity

Sign up to the challenge and choose to fundraise for a charity which means something to you - we have an ever growing list of charities who you can fundraise for!

Minimum Sponsorship: 
  • Registration Fee: £299 per rider
  • Minimum Sponsorship Target: £3,500
Mixed Funding (Combine paying for your place & minimum sponsorship)
  • Registration Fee: £299 per rider
  • 2nd Payment: £700
  • Minimum Sponsorship Target: £1,800

Pay Your Own Costs

Alternatively you can sign up to the challenge and pay your own costs of your place on the event – and fundraise for a charity of your choice outside of this if you wish to do so.

  • Registration Fee: £299 per rider
  • Balance Payment: £1,400 due to be paid 10 weeks prior to event

For more information and details on how to join the challenge - click here

If you would like to speak to one of the team or have any questions you can contact us on 0207 609 6695 or email us on

Click here to sign up to the challenge today!